KCD / SERVICES / PR

MEDIA SERVICES

• Brand and Product Positioning
• Communication Guidelines
• Media Strategies - Globally/Per Market
• US and European Media Implementation
• Show and Event Media Integration
• Editorial Trafficking and Showroom Support
• Feature Story Campaigns - Globally/Per Market
• New Designer Introductions
• Re-launches of Established Brands
• Womens, Mens and Accessories Expertise
• Mainline and Secondary Line Programs
• New Product Launches
• Digital Media Initiatives
• Celebrity Outreach
• Media Training

FASHION SHOW AND EVENT MEDIA

• Highly Strategic Approach to Fashion Shows and Events
• Media Plan Development
• Guest and Invitation Coordination
• Fully Integrated with Fashion GPS
• Pre-Seating and Guest List Management
• Expertly Trained Onsite Agency Publicists
• Seating Management
• Front Door and Guest Check In Management
• Front of House and Backstage Media Management
• Interview Schedules and Media Opportunities
• Tracking and Managing Key Reviewers
• Distributing Communication Points on Collection
• Celebrity Outreach and Management
• Collaboration with Production