KCD / SERVICES / PR

ONGOING PR PROGRAMS

• Brand Imaging and Product Positioning
• Communication Guidelines
• Worldwide and Per Market PR Strategies
• US and European PR Implementation
• Show and Event PR Integration
• Editorial Trafficking and Showroom Support
• Worldwide and Per Market Feature Story Campaigns
• New Designer Introductions
• Re-launches of Established Brands
• Womens, Mens and Accessories Expertise
• Mainline and Secondary Line Programs
• New Product Launches
• Digital PR Initiatives
• Celebrity Outreach
• Ongoing Innovative PR Tactics
• Media Training
• Collaboration with In-House Departments and Agencies
• Synergy between New York, Paris and London Offices

FASHION SHOW PR

• Highly Strategic Approach to Fashion Shows
• PR Plan Development for Pre-Show, Show and Post-Show
• Guest and Invitation Coordination
• Fully Integrated with Fashion GPS
• Pre-Seating and Guest List Management
• Expertly Trained Onsite Agency Publicists
• Seating Management
• Front Door and Guest Check In Management
• Front of House and Backstage Media Management
• Interview Schedules and Media Opportunities
• Tracking and Managing Key Reviewers
• Distributing Communication Points on Collection
• Celebrity Outreach and Management
• Collaboration with Production Company
• Post Show Follow-Up

EVENT PR

• Event Strategies and Conceptualization
• PR Plan Development to Maximize Objectives
• Guest List and Invitation Coordination
• Fully Integrated with Fashion GPS
• Pre-Seating and Guest List Management
• Coordination of Timing of Event
• Expertly Trained Onsite Agency Publicists
• Seating Management
• Front Door and Guest Check In Management
• Front of House and Backstage Media Management
• Interview Schedules and Photo Opportunities
• Tip Sheet, Photo and B-Roll Distribution
• Celebrity Outreach and Management
• Collaboration with Production Company
• Post Event Follow Up