KCD / ABOUT

KCD IS THE LEADING FASHION PUBLIC RELATIONS AND PRODUCTION
AGENCY WORLDWIDE.

WITH INTERNATIONAL OFFICES IN NEW YORK, PARIS AND NOW LONDON, THE AGENCY HAS SET STANDARDS FOR MORE THAN 25 YEARS WITH ITS HIGHLY STRATEGIC AND CREATIVE PROGRAMS AND ONGOING PROJECTS FOR ESTABLISHED AND NEW BRANDS.

FASHION KNOWLEDGE AND CREDIBILITY, INNOVATIVE AND UNIQUE THINKING, THE HIGHEST QUALITY OF EXECUTION, APPROPRIATENESS AND NEWNESS -- THESE PRINCIPLES COLLECTIVELY PROPEL THE AGENCY AND ITS CLIENTS FORWARD IN FASHION.

BOTH JULIE MANNION AND ED FILIPOWSKI HAVE BEEN WITH KCD SINCE ITS FOUNDING AND TAKE PRIDE IN ITS LEGACY AND THE CONTRIBUTIONS THAT THE HIGHLY DEDICATED VICE PRESIDENTS, DIRECTORS AND DIVERSE INTERNATIONAL STAFF OF 60 MAKE TO THEIR CLIENTS AND THE INDUSTRY WORLDWIDE.

KCD AND SPRING

IN JULY 2012, KCD ANNOUNCED A WORLDWIDE STRATEGIC PARTNERSHIP WITH SPRING, THE STUDIO COMPLEX AND MULTICHANNEL CREATIVE AGENCY BASED IN LONDON.

THE STRATEGIC PARTNERSHIP IS DESIGNED TO BRING TOGETHER THE STRENGTH AND EXPERTISE OF BOTH COMPANIES. THE KCD AND SPRING BUSINESSES REMAIN INDEPENDENT, BUT WILL NOW COLLABORATE IN THE FOLLOWING WAYS:

SPRING NEW YORK IS SCHEDULED TO OPEN IN MARCH 2013 ON ST. JOHN LANE AT VARICK STREET. THE 120,000 SQUARE FOOT COMPLEX WILL BE A CENTER OF CREATIVITY IN TRIBECA WITH STUDIOS, PRODUCTION FACILITIES, DIGITAL SERVICES, CINEMAS, EVENT AND PRESENTATION SPACES. KCD WILL BE THE EXCLUSIVE NEW YORK CONSULTANT FOR THE OPENING OF SPRING NEW YORK AND ITS ONGOING PROGRAMMING.

SPRING CREATIVE, THE ADVERTISING AND CREATIVE DIVISION OF SPRING LONDON, BRINGS A MULTICHANNEL APPROACH TO BRAND COMMUNICATIONS. CLIENTS INCLUDE LOUIS VUITTON, TARGET, VERSACE, MAX FACTOR AMONG OTHERS. SPRING AND KCD WILL NOW WORK TOGETHER TO OFFER FULL-SERVICE BRAND COMMUNICATIONS PROGRAMS TO CLIENTS AS APPLICABLE.

THE NEW KCD LONDON, A SATELLITE PR AND EVENTS OFFICE NOW OPEN AT SPRING, WILL BRING THE STRATEGIC EXPERTISE OF KCD NY AND PARIS TO THE UK AND ADDITIONALLY FOCUS ON DIGITAL AND OTHER VENTURES WITH SPRING.

SPRING CREATIVE IS THE OFFICIAL DEVELOPMENT PARTNER OF KCD DIGITAL IN CREATING DIGITAL PROJECTS FOR ITS CLIENT.