• Brainstorming and Conceptualization
• Identifying What’s New and Next
• PR Plan Development
• Digital Plan Development
• Fashion Show and Event Planning
• Providing and Sourcing Experts and Creative Talent

ONGOING PR PROGRAMS

• Brand Imaging and Product Positioning
• Communication Guidelines
• Worldwide and Per Market PR Strategies
• US and European PR Implementation
• Show and Event PR Integration
• Editorial Trafficking and Showroom Support
• Worldwide and Per Market Feature Story Campaigns
• New Designer Introductions
• Re-launches of Established Brands
• Womens, Mens and Accessories Expertise
• Mainline and Secondary Line Programs
• New Product Launches
• Digital PR Initiatives
• Celebrity Outreach
• Ongoing Innovative PR Tactics
• Media Training
• Collaboration with In-House Departments and Agencies
• Synergy between New York, Paris and London Offices

FASHION SHOW PR

• Highly Strategic Approach to Fashion Shows
• PR Plan Development for Pre-Show, Show and Post-Show
• Guest and Invitation Coordination
• Fully Integrated with Fashion GPS
• Pre-Seating and Guest List Management
• Expertly Trained Onsite Agency Publicists
• Seating Management
• Front Door and Guest Check In Management
• Front of House and Backstage Media Management
• Interview Schedules and Media Opportunities
• Tracking and Managing Key Reviewers
• Distributing Communication Points on Collection
• Celebrity Outreach and Management
• Collaboration with Production Company
• Post Show Follow-Up

EVENT PR

• Event Strategies and Conceptualization
• PR Plan Development to Maximize Objectives
• Guest List and Invitation Coordination
• Fully Integrated with Fashion GPS
• Pre-Seating and Guest List Management
• Coordination of Timing of Event
• Expertly Trained Onsite Agency Publicists
• Seating Management
• Front Door and Guest Check In Management
• Front of House and Backstage Media Management
• Interview Schedules and Photo Opportunities
• Tip Sheet, Photo and B-Roll Distribution
• Celebrity Outreach and Management
• Collaboration with Production Company
• Post Event Follow Up

FASHION SHOW PRODUCTION

Show Development
• Interpret and/or Create Vision for Show
• Global Industry Perspective and Positioning
• Integrate In-House Departments and Outside Consultants/Agencies

Creative and Technical Management
• Propose and Develop Show Concept
• Research and Design of Location
• Set Development
• Technical Production Development and Management
• Recommend and Manage Creative Talent
• Calendar and Schedule Development and Management
• Budget Development, Negotiation and Management

Collection Management
• Collection Development with Designer, Design Team and Stylist
• Digital Documentation of Clothing and Accessories Process
• Casting Management
• Show Order, Line Up and Rotation
• Supervise Fittings

Backstage Management and Calling of Show
• Develop and Execute Choreography
• Create Script
• Direct Rehearsals
• Supervise Timing and Integration
• Direct and Call Show
• Show Wrap Up and Feedback

EVENT PRODUCTION

Project Definition and Development
• Interpret and/or Create Vision of Event
• Global Industry Perspective and Positioning
• Budget Guidelines and Timeframe
• Integrate with In-House Departments and Outside Consultants/Agencies

Creative and Technical Management
• Develop Original Concepts and Innovative Design Direction
• Site Research, Design and Management
• Technical Production Development and Management
• Recommend and Manage Creative Talent
• Calendar and Schedule Development and Management
• Budget Development, Negotiation and Management

Event Management and Execution
• Vendor Management, Communication and Logistical Expertise
• Manage Onsite Infrastructure and Operations
• Direct and Execute Event Production
• Event Wrap Up and Feedback

WORLDWIDE CASTING SERVICES

Fashion Show and Event Related Fashion Show Casting
• Global Perspective and Relationships with Models/Agents
• Identify and Define Casting Direction
• Digital Model Presentation and Updates
• Manage Overall Model Budget and Per Client Contract

Advertising and Editorial Casting
• Collaborate with Client or Publication and Creative Team
• Research and Shape Casting
• Systematic Digital Model Presentation and Updates
• Manage Overall Model Budget and/or Per Client Contract

• Digital Strategic Consultation
• Identifying New Digital Opportunities Relevant to Fashion
• Sourcing Digital Experts and Talent
• Digital PR Plan Development and Implementation
• Social Media Management
• Digital Launch Event Development and Implementation
• Exclusive Offering of Digital Fashion Show Platform
• Initiation and Management of Digital Content and Experiences

Alexander McQueen
Alexandre Plohkov
Alexander Wang
Alexis Bittar
Anna Sui
Anna Sui Eyewear
Anna Sui Fragrance & Cosmetics
Anya Hindmarch
Aurélie Bidermann
Belstaff
Calvin Klein
Carven
CFDA
CFDA Awards
Chloé
See by Chloé
Derek Lam
farfetch.com
Gap
Givenchy
Gucci
Isabel Marant
Etoile by Isabel Marant
ICB
Jason Wu
Jimmy Choo
Just One Eye
Marc Jacobs
Marc Jacobs Accessories
Marc by Marc Jacobs
Maiyet
Melissa Shoes
Michael Kors
Miss Wu
Mulberry
Patrik Ervell
Pedro Lourenço
Peter Pilotto
Peter Som
Phillip Lim
Pierre Balmain
Prabal Gurung
Pringle of Scotland
Sergio Rossi
Tabitha Simmons
Tommy Hilfiger
Tory Burch
Victoria Beckham
Victoria,Victoria Beckham
Victoria’s Secret

Alexander McQueen
Alexander Lewis
Alexander Wang
Ami
Anthony Vaccarello
Balmain
Pierre Balmain
Banana Republic
Belstaff
Bottega Veneta
Calla
Carven Menswear
Chloé
See by Chloé
Gap
Gucci
Isabel Marant
Etoile by Isabel Marant
Jason Wu
Jimmy Choo
Marc Jacobs Menswear
Maiyet
Mosley Tribes Eyewear
Mugler
Mulberry
Oliver Peoples
3.1 Phillip Lim
Pringle of Scotland
Sergio Rossi
Tabitha Simmons
Victoria Beckham
Victoria, Victoria Beckham

NEW YORK

Alexandre Plohkov
Alexander Wang
Anna Sui
Belstaff
Calla
Calvin Klein
Derek Lam
Diane von Furstenberg
Gap
Jason Wu
Marc by Marc Jacobs
Marc Jacobs
Michael Kors
Mulberry
Patrik Ervell
Peter Som
Phillip Lim
Prabal Gurung
Tommy Hilfiger
Tory Burch
Victoria Beckham
Victoria, Victoria Beckham

DIGITAL FASHION SHOWS
ICB
Pierre Balmain
See by Chloe

LONDON

British Fashion Council
Mulberry
Peter Pilotto
Pringle of Scotland

MILAN

Alexander McQueen
Bottega Veneta
Gucci

PARIS

Alexander McQueen
Alexandre Plokhov
Ami
Anthony Vaccarello
Armani Privé
Balmain
Pierre Balmain
Carven
CFDA Americans in Paris
Chloé
Givenchy
Givenchy Haute Couture
Isabel Marant
Maiyet
Mugler
Pedro Lourenço
3.1 Phillip Lim
Tabitha Simmons

NEW YORK

SPECIAL EVENTS
Alexander Wang Post-Show Parties
AnOther Magazine Events
Barney's Daphne Guinness Met Windows
Barney's Gaga's Workshop Opening
Cartier Art Basel
Cartier Love Events
CFDA Awards (2003 – 2012)
Chloé / Guggenheim Museum Event
Christie's/Vogue Runway to Green
Elton John 60th Birthday Party
Giorgio Armani LA Show
Givenchy MOMA Marina Abramovic Gala
Gucci / Madonna U.N. UNICEF Event
Louis Vuitton Murakami Event
Marc Jacobs New York Events
Metropolitan Museum Costume Institute
Mulberry Los Angeles and New York Events
Oi Fashion Rocks: Rio de Janeiro
Prada Met After Party
Prada Miu Miu Soho Party
Prada Store Events
Puma Vision Art Basel Event
Thierry Mugler Angel Launch
Valentino Garavani Digital Museum Event
Valentino Garavani Virtual Museum Press Conference
Valentino Garavani Virtual Museum Launch Event
Victoria’s Secret Fashion Shows (1997-2011)
Victoria’s Secret Sexy Party
V Man Events
Vogue Party of the Year Red Carpet

OPENINGS
Alexander Wang Soho Store Opening
Banana Republic Soho Store Opening
Bowery Hotel Opening
Chloé LA Store Opening
Derek Lam Store Opening
Fontainebleau Hotel Miami Opening Gala
Gucci 5th Avenue Flagship Store Opening
Hermes Wall Street Store Opening
Hermes Madison Avenue Store Opening
Isabel Marant NY Store Opening
Marc Jacobs London Store Opening
Marc Jacobs LA Store Opening
Maritime Hotel Opening
Melissa Shoe Store Opening
Michael Kors Soho Store Opening
Topshop NY Store Opening
Tory Burch Madison Avenue Store Opening

ANNIVERSARIES
Calvin Klein 40th Anniversary
GQ 50th Anniversary
Michael Kors 30th Anniversary
Paper Magazine 25th Anniversary
Tommy Hilfiger 25th Anniversary
Valentino 40th Anniversary

PARIS

SPECIAL EVENTS
Burberry at the UK Embassy
CFDA/Vogue "American in Paris"
Chloé Fragrance Launch
Gucci Fragrance Launch
Lacoste Fragrance Launch
Mango at the Centre Pompidou
Oi Fashion Rocks: Rio de Janeiro
Crystallized Swarovski Black Event
Swarovski Unbridaled Event

OPENINGS
Balmain Paris Store Opening
Banana Republic Paris Store Opening
Bottega Veneta Paris Store Opening
Marc Jacobs European Store Openings
Marc Jacobs London Store Opening
Ralph Lauren Ave. Montaigne Store Opening

ANNIVERSARIES
Benetton 40th Anniversary
Michael Kors 30th Anniversary
Roberto Cavalli 40th Anniversary

NEW YORK

Alexander Wang
Anna Sui
Calvin Klein
Louis Vuitton
Marc Jacobs
Marc by Marc Jacobs
Narciso Rodriguez
Peter Som
Ralph Lauren
Reed Krakoff
Tommy Hilfiger
Tory Burch
Vera Wang

MILAN

Calvin Klein Mens
Versace Mens
Versace Womens

PARIS

Chloé
Loewe
Louis Vuitton
Pedro Lourenço

SPECIAL EVENTS

Bulgari: Save the Children Auction / Christie’s
Cartier Love I, II, III: NY, LA
Cartier Art Basel: 2007 – 2011
Cartier High Jewelry
Cartier MoMA Dinner
CFDA Awards: 2003 – 2011
CFDA/Vogue Fashion Fund: 2003 – 2011
Chanel J-12 Watch Launches: LA, NY
Chanel Mobile Art Pavillion NY
Chanel Mobile Art Dinner
Chanel NRDC Fundraiser
Chloé/Guggenheim Event
Christo Memorial: Met
Elton John 60th Birthday Party
Gucci UNICEF Raising Malawi Event: Madonna
Harry Winston Court of Jewels Event
Highline: Mother & Child Premiere
H&M Versace New York Launch Event
Lady Gaga/Terence Koh Art Performance Piece: Tokyo
Lincoln Center Presents: An Evening with Ralph Lauren and Oprah Winfrey
Louis Vuitton Murakami Event
Marc Jacobs Holiday Parties
Style.com Stylist Book Party
Swarovski Unbridled Event: Paris
Valentino Garavani Virtual Museum Press Conference
Valentino Garavani Virtual Museum Launch Event
Victoria’s Secret Sexy Party
Vogue/CFDA 7th on Sale Events: 2005 & 2007

FASHION SHOW EVENTS

Chanel Cruise: NY, LA, Miami
Gucci Cruise: NY
H&M Live from Central Park
Oi Fashion Rocks: Rio de Janeiro
Ralph Lauren Moscow
Versus NY Launch

OPENINGS

Banana Republic Soho Store Opening
Bowery Hotel Opening
Cartier Beverly Hills Opening
Chloé LA Store Opening
Chloé Paris Store Opening
Derek Lam Store Opening
Gucci 5th Ave. Flagship Store Opening
Hermes Madison Ave. Mens Opening
Hermes Wall St. Opening
Isabel Marant NY Store Opening
Marc Jacobs Store Openings: NY, London, LA
Marc by MJ Store Openings
Topshop NY Store Opening

ANNIVERSARIES

Calvin Klein 40th Anniversary
Cartier Centennial: NY, LA
Chloé 50th Anniversary Party: Paris
GQ 50th Anniversary Party
Louis Vuitton 150th Anniversary
Michael Kors 30th Anniversary
Ralph Lauren 40th Anniversary
Tommy Hilfiger 25th Anniversary

BEAUTY / FRAGRANCE

Biotherm Launch: Paris
Bottega Veneta Fragrance Launch: NY
Bulgari Skincare: Ongoing
Chanel Beauty: Ongoing
Chanel No. 5 Screening (Martin Scorsese)
Chanel Men’s Fragrance: LA, NY
Chloé Fragrance Launch: Paris
Love, Chloé Fragrance Launch: Paris
Coty Fragrance
Gucci Fragrance Launches
Marc Jacobs Fragrance Launch: MJ, Blush
Narciso Rodriguez Fragrance Launch

AD SHOOT PRODUCTION

Chanel Advertising Shoot: NY
Fendi Advertising Shoot: NY

WORLDWIDE FASHION SHOW CASTING

NEW YORK
Marc Jacobs
Marc by Marc Jacobs
Marc by Marc Jacobs Mens
Richard Chai Love
Richard Chai Men
Victoria Beckham

LONDON
Giles Deacon
Topshop Unique

MILAN
Alberta Ferretti

PARIS
Chloé
Loewe
Ungaro
Louis Vuitton

BRAZIL
Oi Fashion Rocks: Rio de Janeiro

ADVERTISING CASTING

Alberta Ferretti
Benetton: Women, Men, Children
Marc O’Polo
Marc Jacobs
Marc by Marc Jacobs
Oriflame
Pepe Jeans
Wella
Z Zegna
Zegna Sport

EDITORIAL CASTING

ACNE Paper
AnOther Magazine
AnOther Man
Chinese Vogue
Details
German Vogue
i-D
Interview Magazine: Contributing Casting Director
Italian Vogue
the Journal
LOVE
Numéro
Numéro Tokyo
V
Vogue Homme Japan

KCD Digital, founded in December 2010, applies the agency’s fashion expertise and credibility to connect the digital world. We support our ongoing clients with digital PR outreach and the KCD Digital Division is retained for more intensive and focused online initiatives.

DIGITAL PR
• In addition to over 40 KCD PR accounts, we have crafted digital-specific PR programs for clients including Mugler, Pierre Balmain and the Valentino Garavani Virtual Museum.

SOCIAL MEDIA MANAGEMENT
• KCD Digital provides social media strategy consultation and management focusing on creating an elevated digital presence tailored specifically to each brand.
• Balmain, Pierre Balmain and the Valentino Garavani Virtual Museum.

DIGITAL LAUNCHES AND EVENTS
• Mugler Men’s Launch Campaign
• Mugler Women’s Launch Campaign
• Balmain Digital Dinner
• Pierre Balmain Launch
• DFS Platform Launch
• Valentino Garavani Digital Museum Launch Party
• Valentino Garavani Virtual Museum Livestream Press Conference

DIGITAL FASHION SHOWS
• ICB by Prabal Gurung, See by Chloe and Pierre Balmain.

Spring Creative is the official development partner of KCD Digital.

Target:
One of the agency’s key consulting clients is Target. Since 2000, the agency has collaborated on the Target’s Designer Partnerships including the Stephen Sprouse collaboration, the five-year GO Designer Program, various accessories partnerships, The Shops at Target and upcoming programs for 2013.

Additional Consulting Clients:
• Anna Sui Fragrance and Cosmetics Worldwide PR Planning
• Jimmy Choo Brand-Building and Worldwide PR Planning
• Thierry Mugler Fashion Development
• Tommy Hilfiger 25th Anniversary
• Topshop NY Store Opening

KCD NY

450 W. 15th Street, Suite 604
New York, NY 10011
+1 212 590 5100

NEW BUSINESS

Marty Griffeth
Senior Vice President, Finance
+1 212 590 5100
newbusiness@kcdworldwide.com

INTERNSHIPS

printernships@kcdworldwide.com
productioninternships@
kcdworldwide.com

CAREER OPPORTUNITIES

jobs@kcdworldwide.com

GENERAL INQUIRIES

general@kcdworldwide.com

KCD PARIS

13 rue du Mail
75002 Paris
+33 (1) 49 96 20 70

NEW BUSINESS

Laurence Laure
Senior Vice President,
Managing Director
+33 (1) 49 96 20 70
newbusiness@kcdworldwide.fr

INTERNSHIPS

printernships@kcdworldwide.fr

CAREER OPPORTUNITIES

jobs@kcdworldwide.fr

GENERAL INQUIRIES

general@kcdworldwide.fr

KCD LONDON
10 Spring Place
London NW5 3BH
+44 2 0 7428 1540

NEW BUSINESS
Nan Richards
Managing Director
+44 2 0 7428 1540
newbusiness@kcdworldwide.co.uk

INTERNSHIPS
printernships@kcdworldwide.co.uk

CAREER OPPORTUNITIES
jobs@kcdworldwide.co.uk

GENERAL INQUIRIES
general@kcdworldwide.co.uk